Retail and Consumer Goods
Increasing Customer Loyalty
through Text Analytics

turn customer feedback and reviews into actionable improvements

Date: October 14, 2020  |  Time: 11:00 AM - 12:00 PM EST

Want insights into how the best online brands turn customer feedback and reviews into actionable improvements for their customer experiences?

Your customers are your most important asset. Their feedback, reviews, and ratings provide explicit instructions on how you can improve your product features, fine tune your service offerings, and meet even more of their needs. But harnessing the power of their feedback is no small task.

In this webinar, we will explore cutting edge techniques using Microsoft’s Azure Cognitive Services to analyze customer feedback. Then we will walk you through some specific steps you can follow take the insights from your Text Analytics solution to produce world class customer experiences that reduce churn and increase customer loyalty.


Following some of the methods we demonstrate in this webinar, you’ll be able to answer questions like:

  • How can we improve our products and services to meet the needs of our customers?

  • How do we translate customer feedback from other languages, to include it in our sentiment analysis?

  • What impact does a customer’s rating and review have on their customer lifetime value?

  • How do we turn negative feedback into an opportunity to delight our customers?

Session Agenda

  • Overview of the current state of Retail and Ecommerce

  • Exploration of how Text Analytics can be used assessing the quality of your customer experiences

  • How to go from insights to action to improve your customer loyalty

  • Demo: Translating Customer Reviews from Portuguese to English and Analyzing Sentiment along with key feature extraction

This session is for anyone in retail interested in tapping into the voice of the customer to create world class customer experiences.


Steve Krause, Retail Lead
SteveKrauseSteve leads all Retail & CPG accounts at BlueGranite, helping clients in those industries envision and execute on modern data platform and analytics projects that drive digital transformation. He has extensive experience clarifying business requirements, performing gap analysis, budgeting and planning, scope and risk management, increasing productivity, and reducing costs.

Terry Crist, Senior Consultant
terry-crist-smallTerry has 5 years of Business Analytics experience in the Retail and Software sectors. His focus is in providing business insights based on statistical models as well as customer centric analytics. He received his BBA from The University of Akron and has been with BlueGranite since 2017.



  • Understand how to turn feedback, reviews, and ratings into actionable insight using the latest cloud technologies from Microsoft
  • Demo of a text analytics solution to produce world class customer experiences that reduce churn and increase customer loyalty
  • Live Q&A

 SESSION Details

  • October 14, 2020 at 11am-12pm EST
  • Webinar session hosted live by the experts at BlueGranite