Moving top-brand consumer goods products off store shelves is the chief priority for a North American sales and marketing giant. More than 30,000 employees across 100-plus offices work directly inside retailers and behind the scenes to keep products selling.
On the front lines, close to 16,000 staff members keep stock visible, organized, and accurately priced across North American retail stores. Backstage, nearly 600 analysts focus on metric-based measurements to gauge product success.
The marketer recently decided to expand the vast analytics capabilities it already offered to the manufacturers it partners with. It collaborated with BlueGranite to design and implement an advanced Azure solution that features even deeper proprietary analytics offerings, and largely automates a once onerous report building process.
BlueGranite helped the marketing giant build a cost-effective, cloud-first modern data solution. Azure components drive the solution, which feature machine learning and AI capabilities, and user-created reports with Power BI and Power BI Premium's rich, interactive dashboards.
The consolidated, standardized, modern reporting solution combines key proprietary data with multisource, pre-aggregated syndicated data. It includes Azure services such as Functions, Blob Storage, Data Factory, Databricks, Data Lake Store, Logic Apps, Analysis Services, and DevOps, and also features Power BI. The economical solution eliminates the need for a custom build for each of the marketer’s many major clients.
Moving to a modern, massively scalable cloud system was the clear next step to accommodate the marketer’s growing number of clients and the affiliated data boom. By hosting its retail analytics pipelines on Azure, BlueGranite has revolutionized the way this company’s analytics team gains insights from client data.
