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May 29, 2015

Demo Day: How to Perform Sentiment Analysis with Microsoft Tools

Robert Hutchison Posted by Robert Hutchison

Consumer sentiment plays an important role in marketing decisions. In today’s Demo Day video, we look at how you can use a variety of Microsoft tools to find and analyze sentiment. For purposes of this example, we’ll be answering the question of ‘do people prefer workshops or webinars?’microsofttoolssenitimentanalysis.jpg

Using these tools will help us decide where we should concentrate our marketing efforts. To determine this, we look at the data we’ve stored from various workshops and webinars. This data consists of comments from these events, but reading through rows and rows of data to find positive comments can be time consuming.

In this video, you’ll see how it’s possible to move from data embedded in a data warehouse to create a dashboard that provides several answers. You’ll learn:

  • How to use various Microsoft tools to create a dashboard that answers business questions
  • How to look at sentiment from other dimensions in the data warehouse  
  • How to use Power BI to view sentiments and figure out where to spend marketing dollars

Watch the video below!

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Robert Hutchison

About The Author

Robert Hutchison

Robert is a Senior Consultant at BlueGranite. His areas of expertise are data warehousing, advanced analytics, and the Microsoft business intelligence platform with a background in computer engineering. Robert enjoys gathering, transforming, and delivering data to empower decisions.

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