Consumer sentiment plays an important role in marketing decisions. In today’s Demo Day video, we look at how you can use a variety of Microsoft tools to find and analyze sentiment. For purposes of this example, we’ll be answering the question of ‘do people prefer workshops or webinars?’

Using these tools will help us decide where we should concentrate our marketing efforts. To determine this, we look at the data we’ve stored from various workshops and webinars. This data consists of comments from these events, but reading through rows and rows of data to find positive comments can be time consuming.

In this video, you’ll see how it’s possible to move from data embedded in a data warehouse to create a dashboard that provides several answers. You’ll learn:

• How to use various Microsoft tools to create a dashboard that answers business questions
• How to look at sentiment from other dimensions in the data warehouse  
• How to use Power BI to view sentiments and figure out where to spend marketing dollars

Watch the video below!

Is your organization deploying Microsoft Power BI?

BlueGranite offers hands-on, instructor-led training at your facility to help both business and IT teams adopt Microsoft Power BI for self-service business intelligence and analytics. Up to ten attendees will receive expert-led guidance through a complete set of hands-on labs and training modules. After the training, attendees will be able to acquire data, build data models, and create visualizations quickly and easily with Microsoft Power BI.  Click here to learn more.