About The Author

Michael Morris

Michael is a Senior Consultant at BlueGranite. Beginning with a background in Condensed Matter Physics, Michael has been working in information technology and business analysis since 2001. He brings a multidisciplinary approach to data and analytics solution delivery, bridging customer experience and technical engineering. He has proven results in revenue optimization, custom software development, KPI design, and marketing data analysis. He has worked with a variety of industries, including eCommerce, Retail & Grocery, Marketing & Advertising, Hospitality, Tourism, Human Resources, Logistics and Gaming.