The accelerated pace of decision-making throughout the pandemic has reinforced the need to build speed and flexibility into the way businesses work. In consumer banking, financiers have seen customer preferences shift drastically towards digital services for everyday transactions, while the process of assisting customers' complex needs has become more challenging to manage. Continued success, in contingency with an increased need for efficiency, is dependent upon the ability to comprehensively understand customer preferences and behavior. This need has completely transformed how one of America's largest financial corporations derives its customer insights, and uses that information to better their customer experiences.
BlueGranite used their Quickstart Framework to rapidly launch a value-delivered solution in five weeks, using Power BI.
The project's first phase included initial design sessions with key stakeholders to uncover top business and design priorities. Dawn Clement, Senior Consultant and Delivery Lead for the project recalled, "Engaging with the business owner about their business process and needs is key to creating and delivering business impact. We weren't just designing a report together, we were co-creating a new way of working for the entire team."
The next phase of the project was creating an efficient business workflow that could be managed by the marketing department with minimal effort.
The final phase was developing a Power BI model and dataset that met the business, design, and process requirements. Using an iterative approach, with a few deep-dive feedback sessions, enabled the delivery of a 12-page reporting solution. The iterative design includes tab and measure switching between customer and account analysis for ease of use, artificial intelligence (AI) enhancements, and supplemental, never-before-used dimensions.
